So who says the world is not biased against female leaders?
In this Washington Post article, “The label slapped on top women“, the writer contends that female leaders get unfairly labelled as “ruthless”, “conniving” and “mannish”, not because they have to be to elbow their way to the top in a man’s world, but because of ingrained beliefs of the nature of men, women and leadership.
“The roots are in stereotypes about women, men and leaders,” says Alice Eagly, a social psychologist at Northwestern University. “Culturally, women are the nicer sex, and men are more aggressive go-getters. Leaders are generically in our culture more like men than women in the way people think about leaders.“
Experiments show that women vying for leadership roles are automatically assigned two labels. The first is to be seen as nice and warm, but incompetent; the second is to be seen as competent but unpleasant. Women stuck with label A cannot be leaders, because the stereotype of leadership is incompatible with incompetence. Women who become leaders get stuck with label B, because if leadership is unconsciously associated with manliness, cognitive consistency requires female leaders be stripped of the caring qualities normally associated with women.
Judging from the tales of my female-manager friends, I would agree. As a female, women are often expected to be “nice” and “soft”, and when they exercise authority and act in the way male bosses do, they are automatically assigned descriptors such as “over-ambitious” and “ruthless”. Both males and females react with the same prejudice against females in authority positions, the article finds.
In a recent experiment, (New York University organisational psychologist Madeline) Heilman asked a group of volunteers to evaluate two leaders, a man and a woman. She devised two descriptions of executives with roughly similar qualifications.
Without the volunteers’ knowledge, Heilman regularly interchanged the names of the leaders in the descriptions. For each description, half the volunteers thought they were hearing about an executive named James, while the other half heard exactly the same description applied to an executive called Andrea. The volunteers were asked which leader seemed less likeable, and whether they would prefer James or Andrea as a boss. Nearly three-quarters said they thought Andrea was less likeable than James. More than four-fifths chose James as a boss. Women showed the same bias as men: Andrea seemed less likeable merely because she was a female leader.
Heilman’s finding replicates the conclusions of other studies: that the reason people see a highly competent woman as less likeble than a man with precisely the same qualifications is that such women are automatically perceived to have lost their feminine, caring side.
Filed under: Malaysiana, Newsprint, Women, Work & Productivity

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