Being fortunate enough (or unfortunate, depending) to be working for very articulate people, one of whom drops words like “puerile” and “truculent” on a regular basis, I always have to be on my toes when it comes to the written and spoken word. Precision is key, and so it is that I find advice like the one below (lifted from a Ragan Communications newsletter) a useful reminder.
When Words Go Wrong
Desktop Edit Shop in Ragan’s GrapevineProofreading – R.I.P.
One might think that ye olde major newspapers would have a commitment to proofreading. One might be wrong. In the past year, we spotted a New York Times Magazine article in which the author discussed the need for the United States to defend itself against “rouge states”—a typo, but one more demonstration that running the spellchecker is no substitute for proofreading……
Caution
• “Credible” means plausible, capable of being believed. “Credulous” means gullible, overly inclined to believe. It’s incredible (not incredulous) how often they’re confused.
• It’s also common for people to use “percent” when they really mean “percentage points.” For example, if a candidate received 50 percent of the vote in 1996 and 70 percent in 2000, the portion of the electorate casting votes for this person rose 20 percentage points—which is an increase of 40 percent.
• We’ve noticed that more business writers enjoy tossing in the academic abbreviations “i.e.” and “e.g.” We’ve also noticed how often they seem to get them wrong. “I.e.” means “that is” (from Latin id est) and connotes a clarification or expansion of something just said. “E.g.” means “for example” (Latin exempli gratia) and is followed by—you guessed it—one or more examples.
Read the article for more language bloopers. Ragan Communications, by the way, has a slew of good, free e-newsletters on communications. I also enjoy one of their authors’ blogs, Corporate Hallucinations, which gives an irreverent (and refreshing) take on PR and communications.
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